This is a simple recording of the slide deck I did for a lecture entitled “What The Psychology of Video Games Can Teach You About Product Engagement.” I gave it when I was invited to speak at the 2016 Habit Summit in San Francisco earlier this year.1
The talk is about some of the psychological underpinnings of engagement in video games –especially competition, quests, grinding, and free-to-play pricing models– and how they can be applied to games and other types of products. It was a lot of fun to put together and present! I made and shared this video because my Patreon supporters helped me reach a certain funding goal. So thanks to everyone who donated!
Footnotes:
1. If you were there at the conference, you should be able to watch a recording of me actually giving the talk, plus the same for all the other presenters. Check for an e-mail from the organizers for the link and password.
For the final chocolate comparison in the video, you never seem to actually talk about the results the researchers observed (free vs. $0.14), just what they theorized. I’d be interested in learning more about that study specifically, if you could point me towards it.
Their results were what I described, I believe. The paper is here:
http://pubsonline.informs.org/doi/abs/10.1287/mksc.1060.0254
If you can’t get a copy of the full thing, let me know and I can e-mail it to you.